Location: Multi Cities, India
Launched in 1980, Cera is a pioneer in the sanitaryware segment in India. The first sanitaryware company to use natural gas, Cera has been on the forefront of launching a versatile colour range and introducing the bath suite concept. To reinforce its brand image of a stylish company First Rain designed this impressive double storied stand second time in a row. The highlight was futuristic shapes which grabbed attention of the visitors. With Cera signing up actress Sonam Kapoor as the brand ambassador, large format graphics adorned the stand. The ground floor was dedicated to the product display of various categories and the first floor housed the bar area, lounge and the meeting area. The sleek lines, glass facade & bold branding made a style statement and made CERA stand out on the show floor.