Exhibition in Mumbai March 2015 – HPCI Congress India 2015 – Review by First Rain Team


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HPCI India exhibition in Mumbai March 2015HPCI India – Exhibition in Mumbai March 2015

Home and Personal Care Ingredients Exhibition (HPCI) Congress India 2015 was a 3 days exhibition in Mumbai March 2015. Starting from 4th March 2015 to 5th March 2015 in Hall 6, Bombay Exhibition Center, Goregaon East, Mumbai. This exhibition in Mumbai March 2015 was organized by Expo Nova, ISCC and SOFW.

HPCI India in cooperation with The Indian Care Chemicals Convention is a unique opportunity to learn about the innovative ingredients for formulating effective cosmetic and home care products.

HPCI India exhibition in Mumbai March 2015

HPCI India exhibition in Mumbai March 2015

HPCI is the leading Show for the Home and Personal Care ingredients segment in India, having been successfully conducted for 4 editions now. Exponova Exhibitions and Conferences (India) Pvt Ltd will merge their brand Care Chemicals Convention (CCC) with HPCI in future to cooperate and ensure the growth of the merged entity HPCI-CCC to new heights.

The Personal Care and Home Care segment in India is a fast-growing segment. This growth will continue to be fueled by a highly aspirational and young middle-class sector of over 300 million people in India. Specialty Chemicals and Ingredients form the functional core of products in the Personal / Home care segment. Creating a platform for this fast-growing and knowledge-intensive segment was the motive behind Exponova’s creation of our Care Chemicals Convention (CCC) brand, and expanding the HPCI India platform for this fast-growing and knowledge-intensive segment was the motive behind Exponova’s move of our merger.

HPCI India exhibition in Mumbai March 2015

HPCI India exhibition in Mumbai March 2015

In any growing industry, legislation always have an important impact. In the personal care industry in India, the legislation are still in a formative stage. There were some conferences and seminar held in the HPCI Congress India exhibition in Mumbai March 2015:

  • The ISCC Conference alongside the HPCI India 2015 exhibition (organized together with the Indian Society of Cosmetic Chemists, ISCC) tackled many issues and provided detailed insider knowledge on the current national and international legislation of personal care production.
  • In cooperation with the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) and the ISCC, HPCI-CCC India 2015 hosts for the first time an intensive seminar workshop on safety assessment in the European Union.
  • Technical Seminars – presented by exhibiting companies and of technical nature – offered delegates and visitors insight on product technologies and applications. Leading international branch professionals presented the latest developments in their companies and discuss products applications.
HPCI India exhibition in Mumbai March 2015

HPCI India exhibition in Mumbai March 2015

HPCI Congress exhibition in Mumbai March 2015 experienced more than 170 exhibitors exhibiting in the exhibition. And much more visitors as compared to last years. It was an amazing exhibitions with good number and quality of stalls. There many big stalls with beautiful designs, which enhanced the beauty of the exhibition.

The Reasons to visit HPCI Congress exhibition in Mumbai March 2015:

  • Provides with opportunity to see suppliers
  • Discuss with peers and experts
  • Participate in the free Technical Seminar
  • Attending the ISCC Conference and the Regulation Seminar.
HPCI India exhibition in Mumbai March 2015

HPCI India exhibition in Mumbai March 2015

The Reasons to exhibit in HPCI Congress exhibition in Mumbai March 2015:

  • Personal care, Home care and Cosmetics is now a fast growing segments in India.
  • Perfect place to network, share experience and grow
  • For the first time this year HPCI India has partnered with Exponova and Nuremberg
  • The expansion of HPCI India with Care Chemical Convention.

The fusion of two events i.e. the HPCI Congress and Care Chemical Convention created a platform that covered the complete segment of formulation and manufacture of home and personal care products and aromatic substances.

HPCI India exhibition in Mumbai March 2015

HPCI India exhibition in Mumbai March 2015

Definitely HPCI Congress India will be a leading meeting place for all industry experts of cosmetic and detergent producers throughout the Asia-Pacific region in the future.

The Verdict

Size:

Ambience:

Visitors:

For a comprehensive exhibition list please visit our Exhibitions in Mumbai page

Cera Stand in Acetech Mumbai by First Rain Exhibits


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Cera stall in Aechech MumbaiCera Stand in Acetech Mumabi By First Rain Exhibits

Launched in 1980, Cera is a pioneer in the sanitary ware segment in India. The first sanitary ware company to use natural gas, Cera has been on the forefront of launching a versatile color range and introducing the bath suite concept.

To reinforce its brand image of a stylish company First Rain designed this impressive double storied stand in Acetech Mumbai. The ground floor was dedicated to the product display of various categories and the first floor housed the bar area, lounge and the meeting area. The sleek lines, glass facade & bold branding made a style statement and made CERA stand out on the show floor.

Cera Stand in Acetech Mumbai

Cera Stand in Acetech Mumbai

The main highlight was the futuristic shape that grab attention of all the visitors. It was a very unique boat shaped structure. As the other mezzanine stalls in Acetech Mumbai cera’s mezzanine was not locking different from the stall it was like one structure.

Cera Stand in Acetech Mumbai

Cera Stand in Acetech Mumbai

The letters of the brand CERA was itself used as a design element in the stall. Due to this the branding was also taken care of. The brand name was visible from a far distance. Full height allowed for the exhibition was utilized. It was a very huge structure.

Cera Stand in Acetech Mumbai

Cera Stand in Acetech Mumbai

The color combination used was white as the base and blue for highlights. As there logo color is blue, blue color was just used for highlights so that the brand name can be prominent. Also this color combination gave an elegant and classy look to the stand.

Cera Stand in Acetech Mumbai

Cera Stand in Acetech Mumbai

The space in the cera stall for Acetech Mumbai was appropriately utilize to place their products. The products were visible from all the sides and also was proper space for the visitors to roam around and see the products.

All the above factors helped to show that they are real Big Players in the market.

Visit the completed project here Cera Stand

India Pavilion – Har Stand Kuch Kheta Hai!!


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Like every house has its own story, similarly all stalls have their own story. The theme, design, colour combinations and other things. All these things put together tell the story about the company, its legacy, position, mission, vision, values, etc.

And this volume of newsletter is going to cover the story of one such stand of Indian Banks Association, India Pavilion at SIBOS 2014, Boston. This India Pavilion had the theme of “India- Waves of Opportunity”. To execute this theme from paper to structure there were certain elements which were worked upon like, shape, material, lights, branding and status. So let’s join the all these points together in the below mentioned story.

sibos_waves

India Pavilion – Waves Concept

 

To show these waves of opportunity it was decided that wave element (Shape) will be used on the ceiling of this India Pavilion. But then how do we show this wave element as even the fluidity of it should be highlighted as well. Hence it was decided that we will use a fabric (material) to make these waves. And hence, India Pavilion had huge waves with a stretch fabric on it hanging from the ceiling giving the stand a nice and fluid look.

wavesofprogress

India Pavilion – Waves Of Progress

Next the India Pavilion had to have connect with the country and the wave element. Hence a blue colour light was used for the overall illumination of stand to represent the water element and the Indian tricolor and ledge as part of the India Pavilion to show which country the stand belonged.

IMG-20140929-WA0002

India Pavilion – Waves Of Opportunity

And last but not the least is to show the leadership and front runner aspect. This two aspects in India Pavilion were highlighted by taking full height of the stand and bold and prominent branding. The India Pavilion had the maximum height making its branding and waves visible from every angle of the hall.

IMG-20140929-WA0008

India Pavilion – Waves Of Opportunity

And now if you put all these above aspects together in one line you can know who the India Pavilion theme had been put together to narrate a story of “ India – Waves Of Opportunity

Please visit the completed project here India Pavillion