Indian Banks Association
Location: Boston, USA
The Indian Banks’ Association (IBA) was formed on the 26th September 1946 with 22 members. As on April 1, 2014 IBA has 189 members. Its mandate is to co-ordinate and lobby on behalf of all its member institutions. SIBOS is the annual technology conference organized by inter-bank agency SWIFT. First Rain was got on board to execute this prestigious pavillion on behalf of the 8 participating banks. Mandated to position India as the most preferred investment destination in the eyes of global investors, the entire stand revolved around the theme of “India – Waves of Opportunity.” Alternating overhead waves formed the cynosure of this stand. Big bold India branding, open lounges, meet and greet reception, individual meeting spaces and back office. Softened with green plants as well as big screens playing the AV. India was indeed center stage, at this global platform.