The globally acknowledged brand CERA offers a wide spectrum of experiences through its extensive range of products. Cera being based in Gujarat participates in major shows like Acetech and ISH in Mumbai. First Rain has been collaborating with Cera for their exhibitions for a couple of years.
Acetech is the leading trade fair in India for architecture, building materials, innovation and design and only third-of-its-kind in the world. It takes place in four major cities of India namely, Mumbai, Bangalore, Delhi and Hyderabad.
The highlight of the above exhibition booth was a futuristic shape which grabbed the attention of the visitors. With Cera signing up a female lead Sonam Kapoor as the brand ambassador, large format graphics adorned this exhibition stall. The sleek lines, glass facade & bold branding made a style statement and made CERA stand out on the show floor.
The lighting was designed to mimic a museum effect so that the focus was only on the products. The tall angular columns along with long front fascia gave a long surface for a distinct branding. All in all an apt execution for an Italian legend.