CHAIN N JEWELS
Chain N Jewels happen to be the eldest child of KT Lifestyle. The brand lays the very foundation of the group that is based on transparency and follows the policy of crystal-clear relations with the clients. First Rain has partnered up with Chain & Jewels for most of their exhibition participation.
The IIJS is the largest gems & jewellery fair in the country and amongst the foremost internationally. It attracts visitors and buyers from all across the country and from several countries in the world. Signature IIJS, a smaller-scale version of the IIJS was set up as a boutique show and has gone on to develop its niche.
Design Concept
With just one side open for entry and exit, the client wanted the display to be right at the entrance. The interesting jali work served the purpose of a design element and attracted the passersby. First Rain designed this exhibition stand in accordance with the clients brand identity and their vision.
Stall Highlights
The display wall at the entrance with the jali work gave the sense of visibility inside the stall. The design was inspired by their very own product range of chains. The orange stripe behind the graphics highlighted the graphics altogether.
