Macleods has enjoyed rapid growth in recent years, growing at an average growth rate of over 22% for the past 5 years. Macleods with its experience spanning more than two decades has emerged as a force to reckon with in the global pharmaceutical market. With an asset of more than 10,000 professionally qualified employees across the globe, Macleods a multiple location organization is based out of Mumbai, India.
The Indian Association of Dermatologists, the largest representing official society of Indian Dermatologists was established in its present form on 28th January 1973. IADVL also happens to be the world’s 2nd largest Association of Dermatologists behind the American Academy of Dermatology.
Macleods exhibited in a 50 sqm space at Dermacon. The stall had three open sides, out of which only two sides were kept open for entry and exit. The client wanted the stall design of international standard. The three panels in front were used to showcase the case studies along with a device for online registration of visitors. First Rain designed and executed this stall, which was well lauded by the Macleods team.
The fascia had a LED display to play their brand names and services in a loop. The horizontal running display on the back wall was complemented with a back-lit graphic. The outlining for the design elements was done with LED strip lights. A small photo booth was set up on the left with giveaways in the form of photo frames.