ROCA BATHROOM SOLUTIONS
Roca cares for the environment and drives several green initiatives across the globe through sustainability initiatives in our manufacturing. They also are committed to the society at large and this commitment is demonstrated through their corporate social responsibility programs. First Rain has been collaborating with Cera for their exhibitions for a couple of years.
Acetech is the leading trade fair in India for architecture, building materials, innovation and design and only third-of-its-kind in the world. It takes place in four major cities of India namely, Mumbai, Bangalore, Delhi and Hyderabad.
A global leader in bathroom solution mandated First Rain to carry forward its global design language and adapt it to the Indian consumers within an exhibition stall. The theme of Digital catalogue was expressed through the colourful entrance, the interior displays and the exterior graphics. Specific zones were created to showcase specific product categories including the ultra-premium ARMANI-ROCA zone. Extensive use of audio-visual enhanced and immersed the visitors into the Roca experience.
The attractive reception area with a zest of colours was an eye-catcher for any passerby. The stall was all black with hints of colours here and there with the help of graphics. The ultimate combination of form and function can be seen here with the panels like structure used for supporting the long-running fascia for branding. The graphics were smartly used to communicate the USPs of Roca.